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RV SALLY RIDE


RV SALLY RIDE

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RV SALLY RIDE


RV SALLY RIDE

I have been gravitating toward water my whole life. Now as a competitive sailor I have spent much time creating designs to persuade people to participate, to get out on the water. The RV Sally Ride is a much more far-reaching vessel fusing the Scripps Institute of Oceanography mission with their nautical traditions, modern science, academia and culture.

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Puerto Vallarta Race


PUERTO VALLARTA RACE

Puerto Vallarta Race


PUERTO VALLARTA RACE

The Puerto Vallarta Race is a 1000 nautical mile race between San Diego and Puerto Vallarta. It's been held every other year for over fifty years. The race is always scheduled when one of the nights is a full moon.

This year was my third time creating the event graphics and by far my favorite. As the race has evolved to be more centered on high tech and fast, so have communications. We created the email blasts to provide more opportunity to connect with boat owners and sailors and entice commitment way ahead of the start date.

I also focused on creating a multipurpose guide to attract sailors and sponsorship. In the future I would like to see the use of the guide evolve more towards being interactive, supporting co-marketing efforts and a resource for accessing event graphics.

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Kettenburg Classic


KETTENBURG AND CLASSIC YACHT REGATTA

Kettenburg Classic


KETTENBURG AND CLASSIC YACHT REGATTA

The Kettenburg Classic Yacht Regatta celebrates boats built by Kettenburg Boat works and other classic yachts. Kettenburg was around since before World War II.  The business shuttered its doors years ago but its presence lives on. 

The logo design displays an illustration of a Pacific Class or more simply known as a PC, one of the boats which still has a good sized competitive fleet today albeit leaking hull planks and fragile parts.

The type font is reminiscent of the type hand drawn back in the day with a Leroy Set that traced letters in a deeply-grooved template while an attached ink pen. There's a quality that feels like the boats. The same logo In keeping with the preservation of the aging wooden hulls and like an old friend, is updated with the new year and reused every year.

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Etchells Worlds


ETCHELLS WORLDS

Etchells Worlds


ETCHELLS WORLDS

Etchells Fleet 13 is an active good sized fleet. They hosted the 2010 North Americans and the 2011 Worlds in San Diego. Competitors come from all over the world so it is incumbent upon the host to provide a world class event.

It's a cut-throat tough fleet so competitors deserve to take some of the fun and visual memories home. A lot of merchandise went back with the sailors. I chose to use the weather mark centered on a target because that's where races are won or lost. Make a mistake and you are pushed back to oblivion.

The event chairman had the idea to use the same symbol for both events since they were both held in San Diego. So we just changed up the event title and went with it. This was a good idea because it preserved continuity and built recognition.