They originally approached Marshall to create photographs for this. He was further tasked with creating a strategic approach that resulted in bringing on Lois to design Nissan's first capabilities collateral piece that showcased its operations in North America. They determined that quiet humor would defuse already tense relations, allowing the legislative and lawmaking audience to see how deeply Nissan was invested in their North American operations.
Nissan’s primary audience were both lawmakers and legislators where they had manufacturing concerns, in the US, Canada, and Mexico. To make the images for this piece, Marshall and his photography team traveled to 17 different divisions of Nissan in 16 different cities. Marshall and Lois created the strategies and design as well as taking charge of the printing of this piece. The result was very successful for Nissan, moving them forward in their partnerships investing in North American manufacturing plants.